Naseem Al Diyar
Brand identity for a residential contracting company in Saudi Arabia: a name that rises into towers.
- Client
- Naseem Al Diyar · Saudi Arabia
- Services
- My role
- Design & creative direction: logo, visual identity, typography, stationery, site identity and social media.
Overview
Brand identity for Naseem Al Diyar (نسيم الديار), a residential contracting company in Saudi Arabia.
The idea
A name that rises
The mark is built from the Arabic word “Naseem” (نسيم): its letters rise into residential towers of different heights.
Always building
A tower crane and hook sit above the towers, showing a company that is always building.
Foundation and window
“Al Diyar” sits inside a solid square at the base, like a foundation and a window at once.
Visual system
A geometric, grid-based system of gold, deep navy and cream carries the identity.
Clear rules keep the mark intact.
Applications
Site hoardings, safety gear, stationery, signage, billboards and social media.
Scope: Branding · Logo Design · Visual Identity · Typography · Stationery · Site Identity · Social Media.
The identity continues in print: see the Naseem Al Diyar company profile.
Gallery
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