Aziz Oud

Overview

Aziz Oud (عزيز للعود) is a Kuwaiti store for oud, bakhoor and perfume. The brand needed an identity that feels rooted in the Gulf ritual of welcoming guests with incense, yet sits comfortably on premium packaging next to international fragrance houses.

I designed the whole identity on my own: the mark, the Arabic wordmark, colours, typography, pattern, brand guidelines and every application from the bottle to the storefront.

The idea

Everything starts with the mabkhara, the incense burner found in every Kuwaiti home. Its smoke is the first thing a guest notices, so it became the first thing you see in the brand.

From mabkhara to mark

The burner is reduced to a simple cup with three ribbons of smoke rising from it. One clean shape that reads as oud and bakhoor at any size, from a box seal to a shop sign.

A geometric wordmark

The name عزيز للعود is drawn in square, geometric Arabic lettering and stacked under the mark, like smoke rising from the word itself. It holds up on white, navy, peach and deep red.

A pattern from the mark

Repeated in a tight grid, the mark becomes a pattern for boxes, bags, wrapping and uniforms, so even a corner of the packaging belongs to the brand.

Visual system

Four colours taken from the world of oud: deep oud red #771712, night navy #0D1D41, warm peach #FDCDB8 for smoke and light, and dark burgundy #551C23 for depth.

GE SS Unique Bold sets the Arabic. Didot brings the classic luxury of perfume houses to English headlines, and Montserrat keeps the supporting text clear.

Clear rules protect the logo: no stretching, no off-brand colours, no skewing, no effects and no moving its parts.

Deliverables: logo, full visual identity, brand guidelines, pattern, perfume and bakhoor packaging, gift box, reed diffuser, shopping bags, uniforms, stationery and storefront signage.

Gallery

06 images · click to enlarge

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